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Marketing Workshops & Training

Digital Marketing Intro for a New Business

  • Marketing intro
  • Customer journey
  • Who is my client/client profile
  • Social media: Facebook, Instagram, Twiter, Pinterest, GooglePlus
  • Search engines: Google, Bing, Yahoo
  • Website structure and SEO
  • Online advertising
  • E-mail marketing
  • Case study/demo

Google Tools for Digital Marketing

  • Intro to Google
  • Google My Business
  • Google Trends
  • Google Analytics
  • Google Search console
  • Google AdWords
  • Google Tag Manager
  • Site Ranking
  • Case study/demo

Website Design and Optimization

  • Intro
  • Plan your site
  • Website platforms
  • Hosting services
  • Technical optimization
  • On-page optimization and meta descriptions
  • Off-site optimization, link building
  • Traffic analysis
  • Case study/demo

Intro to Business and Marketing Strategy

  • Intro
  • Do I need a business plan?
  • Who is my client/client profile
  • Marketing channels or where can I look for a customer
  • Building customer relationships
  • Sales and marketing funnel