Website Building Platforms and Builders

Overview of Website Building Platforms

Every business needs a website, and yours is no different. After all, an online presence is critical to surviving in today’s marketplace. A website is just like an online, customized resume that represents your organization and makes your business look trustworthy. In order to get your own website designed, you may need access to web hosting services, website builder platforms, and web design solutions.

What is Website Builder Vs. CMS

Your business website holds the key to generating more clients and revenue, beginning with the customer acquisition cycle. However, you might be wondering how to go about marking your digital footprints.

 Should you hire the services of a professional web designer to make your website  ? 

Well, when it comes to creating a website, you may wonder whether you should do it yourself or hire an agency. If you have any budgetary constraints, it is a good idea to use a website builder to build a site on your own. With a website builder, you can seamlessly create a well-designed, mobile-friendly website. Most website builders are simple to use. Their visual page editors come with drag-and-drop elements, making it easier to change images, graphics, colors, and fonts. Wix, Weebly, IMCreator, SquareSpace, and SiteBuilder are some of the web builders that have helped millions of people easily come up with websites, without any coding, CSS, HTML,or technical FTP handling experience or requiring any domain name registration.

If you are looking for a customizable and flexible Web solution that is easy to build and maintain, you would better opt for a Content Management System (“CMS”), such as WordPress, that is packed with features and offers more flexibility. CMS websites are easy to create with little trouble, though customizing the site may require technical skills, self-learning or the services of a web developer/web design agency. However, when you have access to an experienced web developer, CMS websites can be adapted to suit your business requirement, unlike website builders that are comparatively less flexible.

If you are still wondering whether you should choose a website maker or a web designer, it is a good idea to pay for a website that pays for itself. It is a good option to stick with a website builder if hiring a web designer can prove to be a costly proposition. At the same time, if you have an established business or business plan for your start-up, you may consider building a professional site that will help your business grow, optimize and automate online sales of products and services. This is where website builders may not be of much help.

Before hiring a website design company, consider these recommendations:

  • Make sure you are the owner of the website name (“domain name”). This means your website should be YOUR asset.
  • Make sure you know what website hosting service do they use and how you can get access to your website.
  • Make sure you will be the owner of the website after termination of the contract with the company.
  • Make sure you are involved in the discussion of your website structure and content.

2017 Top Website Builders

According to websitebuilderexpert.com, Wix, Weebly and SquareSpace are the best website building platforms.

The website builder tool comes with stunningly beautiful templates that make it easier for you to create a stunning website with a “pure” drag and drop tool to insert content anywhere on the website. Website making is as easy as picking a template and customizing the look through visually attractive images, visuals, text, and videos. But in order to change the template, you need to start all over again. Some of the key features of Wix website maker include a custom domain name, advanced image editor, one-page templates, and mobile templates.

What makes Weebly different from Wix is that you can change the website template whenever you want to, unlike the latter where no change between template designs can be made. You have all the tools to customize your storefront and add elements into pre-defined areas, making it easier to transfer data. If you have a working knowledge of codes, you can modify your site design through codes and build any design you want. It comes with an application center with one-click integrations.

This is one powerful platform that gives you extensive styling tools to create an extremely design-oriented website. If you prefer clean, minimalistic designs with more graphics, you may consider SquareSpace, which gives you the key to making beautifully crafted websites to make a lasting impression on your website visitors. With Squarespace, you can seamlessly build a modern, responsive website for both desktop and mobile versions.

2017 Top Content Management Systems

If you are struggling to determine whether you should go with a CMS or website builder platform, you may want to get an insight into the leading content management systems available. With a content management system, you can create your own website and manage your own content to reach out to a wider audience. According to business.com, here are the top 5 content management systems:

Initially developed as a blogging platform, WordPress is a popular CMS today, giving you the best tools to create a feature-packed website with thousands of themes and plugins. What’s more, you can start an ecommerce store with the WooCommerce plugin, which makes WordPress an affordable choice for small to medium size shops. It is the best solution to create less complex websites. WordPress may come in handy if you are looking for a platform that doesn’t require too much technical knowledge, and so you can manage it easily by yourself. Check out some of the websites built on WordPress platform here.


As one of the leading content management systems, Magento was especially developed for ecommerce.  Built on an open source platform, Magento gives you the flexibility to open and customize your ecommerce platform and extend it to create a unique brand experience. The CMS is even more secure than WordPress and the Magento Admin Panel gives you an overwhelming majority of eCommerce capabilities to seamlessly sell products online for your large global store. Magento is little more complicated to learn than WordPress. However, it is exactly the kind of platform you need to create an online store of your dreams.


If you want a large website with loads of data, then you have got to choose Drupal. The search engine friendly CMS is a highly stable platform that can seamlessly handle piles of data and accommodate heavy traffic efficiently compared to WordPress, Magento, or Joomla. However, it needs more hosting resources for this purpose. It comes with strong version control features. The versatile CMS comes with a significantly large number of modules to create a feature-rich website that can handle innumerable pages of content.

What to Choose: Website Builder vs CMS?

A website maker can come in handy for those requiring a small website. Most web builders are packed with attractive features and themes.

Both website builder and CMS are good options when you are looking to make your website. Since website builders do not require any web development, HTML, CSS knowledge or skills on your part and come at a lower price than CMS platforms, you may choose the former over the latter. However, CMS websites are easy to install, though customization of a CMS website may require some technical knowledge and coding expertise.

  • There is a higher degree of technical prowess involved in using a CMS compared to a website maker, which is easy to use and set up. Making a website with builder is as easy as using its drag and drop features.
  • CMS websites come with better customization features compared to website builders, allowing you to adapt them for any business requirement. Contrarily, website builders are not as flexible as a CMS, which means they cannot be scaled as your business grows.
  • Hosting is included with website builders. This means you do not need to invest in a separate web host in order to make your website. All you need is a domain name. Contrarily, you need a web host and a domain name with a CMS platform. Additionally, with a CMS, you can save any CMS data and then move to a different host. This is not possible with website builders.
  • CMS platforms are constantly updating the platform to fix bugs and improve security. This may require you to tweak codes. Contrarily, website builders do not require any maintenance because maintaining the platform is not your headache.

Although a website builder costs less than a CMS, here are a few cons of website builders:

  1. You are not the owner of the website. You pay a monthly rental fee to use somebody’s website.
  2. Usually technical features are limited in website builders, which is not too much of a limitation for a start-up. But it can be a problem when your business grows.
  3. You can expect increased traffic when you use a CMS, such as WordPress.
  4. For any problems or technical issues, you may have to wait for weeks to fix your problem, as you are not the website owner.

Bottom Line

A website builder is a cost-effective solution for startups and small businesses. However, it may not be the best option when your business grows, as the customization and flexibility of a CMS does not have a match.

True, when you plan to create your own website, you are aware of the amount of investment involved in terms of time and money. Redesigning the website may take you the same amount of time and money. It is a good idea to think thoroughly and get deeper insight into the pros and cons of website maker or CMS before making a decision as to how to make your website.

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